Cookie Policy
How hlumi.com uses cookies and similar tracking technologies.
This Cookie Policy explains what cookies are, which cookies and tracking technologies hlumi.com uses, why we use them, and how you can manage or disable them. This policy should be read alongside our Privacy Policy, which provides full details on how we collect, use, and protect your personal information.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website operators and advertisers.
Session Cookies
Session cookies are temporary and exist only for the duration of your browsing session. They are automatically deleted from your device when you close your browser. These are used to keep you logged in or maintain your preferences during a single visit.
Persistent Cookies
Persistent cookies remain on your device after your browser is closed, until they expire or you delete them manually. They are used to remember your preferences across multiple visits and to serve relevant advertising based on your previous interactions.
Flash Cookies / Local Storage Objects (LSOs)
Some of our advertising technology partners may use Local Shared Objects (also known as Flash cookies) or browser local storage to store data on your device. These are not controlled by standard browser cookie settings and may require separate opt-out steps via your Flash player settings or browser storage preferences.
Web Beacons, Pixel Tags & Clear GIFs
In addition to cookies, hlumi.com and our third-party partners may use web beacons (also called pixel tags or clear GIFs) — small, transparent image files embedded in pages or emails. These are used to count page visits, measure ad viewability, track user activity across sessions, and report aggregate usage statistics.
Device Fingerprinting
Some of our advertising and analytics partners may collect combinations of device hardware and software characteristics (such as screen resolution, installed fonts, browser version, and device type) to create a device “fingerprint.” This may be used to identify your device for ad delivery, frequency capping, and fraud prevention purposes, even when cookies are not available.
2. Types of Cookies We Use
3. Legal Basis for Cookie Use
| Cookie Category | Legal Basis (EEA/UK/Switzerland) | Legal Basis (Non-EEA) |
|---|---|---|
| Essential / Strictly Necessary | Legitimate interest — Art. 6(1)(f) GDPR | Legitimate interest |
| Performance / Analytics (GA4) | Consent — Art. 6(1)(a) GDPR | Legitimate interest |
| AdSense Display Ad cookies | Consent — Art. 6(1)(a) GDPR | Legitimate interest |
| AdSense Video Ad cookies (IMA SDK) | Consent — Art. 6(1)(a) GDPR | Legitimate interest |
| AFS / RSOC Search Ad cookies | Consent — Art. 6(1)(a) GDPR | Legitimate interest |
| Functional / Preference cookies | Consent or Legitimate interest | Legitimate interest |
| Device fingerprinting (ad partners) | Consent — Art. 6(1)(a) GDPR | Legitimate interest |
EEA / UK / Switzerland users: All non-essential cookies are OFF by default. On your first visit to hlumi.com, our Consent Management Platform (CMP) will ask for your consent before activating any advertising, analytics, or functional cookies. You can customise your choices per cookie category and per individual third-party vendor. You may withdraw or update your consent at any time via “Privacy Settings” in our site footer. Our CMP complies with the IAB Europe Transparency and Consent Framework (TCF) v2.3 (Policies v2025-01-16.5.0.a) and Google’s EU User Consent Policy (mandatory from January 16, 2024).
4. Third-Party Cookies
hlumi.com works with the following third-party partners who may set cookies on your device when you visit our platform. Each partner operates under its own privacy and cookie policy:
| Partner | Purpose | Cookie Type | Privacy Policy |
|---|---|---|---|
| Google Analytics 4 | Traffic analysis, engagement metrics, video watch data | Performance | policies.google.com/privacy |
| Google AdSense (DoubleClick DART) | Display ad personalisation, frequency capping, ad measurement | Advertising | policies.google.com/privacy |
| Google IMA SDK (AdSense for Video) | In-player video ad serving — pre-roll, mid-roll, post-roll, companion ads | Advertising | policies.google.com/privacy |
| Google AFS / RSOC | Related search ad units — contextual search suggestions | Advertising | policies.google.com/privacy |
| Google Auto Ads | Anchor ads, vignette ads, side rail ads — automated ad placement | Advertising | policies.google.com/privacy |
| Cloudflare CDN | Content delivery, DDoS protection, performance caching | Essential | cloudflare.com/privacypolicy |
| BunnyCDN | Video file delivery and streaming | Essential | bunny.net/privacy |
| WordPress / Automattic | CMS platform functionality, session management | Essential / Functional | automattic.com/privacy |
For a full list of third-party advertising vendors, including their declared Purposes and data retention periods, please see our CMP vendor list — accessible at any time via “Privacy Settings” in the site footer.
Google Ad Settings opt-out: adssettings.google.com
Google Data Responsibility: business.safety.google/privacy/
5. How to Manage & Control Cookies
Via Our Consent Management Platform (CMP)
The easiest way to manage your cookie preferences on hlumi.com is through our Consent Management Platform. You can access it at any time via “Privacy Settings” in the footer of any page. From there you can accept, reject, or customise cookies by category or by individual third-party vendor.
Via Your Browser Settings
You can also control cookies directly through your browser settings. Most browsers allow you to view, block, or delete cookies. Note that blocking all cookies may affect the functionality of hlumi.com, including video playback and account features. Browser-specific guides:
Industry Opt-Out Tools
- Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
- Google Ads personalisation: adssettings.google.com
- Network Advertising Initiative (US): optout.networkadvertising.org
- Digital Advertising Alliance (US): optout.aboutads.info
- Your Online Choices (EU/UK): www.youronlinechoices.eu
6. Do Not Track (DNT)
Some browsers offer a “Do Not Track” (DNT) signal that notifies websites of your preference not to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Unless and until applicable law requires otherwise, hlumi.com does not alter its cookie or data collection practices in response to DNT browser signals. For more information on DNT, visit www.allaboutdnt.com.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or updates to our advertising partnerships. When we make material changes, we will update the “Last Updated” date at the top of this page. If we add new third-party cookie vendors to our CMP, your consent will be re-requested for those vendors specifically. We encourage you to review this page periodically.
8. Contact Us
If you have any questions about this Cookie Policy or how we use cookies on hlumi.com, please contact us: